BA Business Management and Marketing
Entry requirements
UCAS tariff: 104 tariff points from A levels or combination with Extended Project / BTEC / Cambridge Technical. A level: BCC BTEC/Cambridge Technical: DMM IB: 28 points
About this course
BA (Hons) in Innovation and Marketing. Core topics include Data Analysis, Research Methods, Project Management, Financial Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. An optional sandwich placement year extends the course to four years, and the Professional Practice module provides 270 hours of work experience. A supervised Research Project is completed in the final year.
Modules
- Introduction to Critical Business Competencies
- Marketing Principles and Practice
- Management and Organisational Behaviour
- Technology in Business
- Sustainable and Innovative Entrepreneur
- Consumer Psychology
- Marketing Communications and Branding
- Leadership and Leading People
- Digital Marketing and Social Media
- Business Finance and Data Analysis
- Project Management
- Professional Graduate
- Professional Practice
- Research Project
- Strategic Management
- Contemporary Issues in Marketing
- Entrepreneurship
- Ethics and Corporate Social Responsibility
- Global Business Today
- Strategic Marketing Management in a Global Environment