BA Marketing
Entry requirements
UCAS tariff: 104 tariff points from A levels or combination with Extended Project / BTEC / Cambridge Technical. A level: BCC BTEC/Cambridge Technical: DMM IB: 28 points
About this course
BA (Hons) Marketing. Core topics include Marketing, Data Analysis, Research Methods, Financial Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme holds Chartered Institute of Marketing (CIM) accreditation, granting exemptions from select CIM Certificate in Professional Marketing exams. An optional sandwich placement year includes 270 hours of organisational experience, and the degree concludes with an independent research project.
Modules
- Introduction to Critical Business Competencies
- Marketing Principles and Practice
- Management and Organisational Behaviour
- Technology in Business
- Sustainable and Innovative Entrepreneur
- Consumer Psychology
- Marketing Communications and Branding
- Leadership and Leading People
- Digital Marketing and Social Media
- Business Finance and Data Analysis
- Project Management
- Professional Graduate
- Contemporary Issues in Marketing
- Professional Practice
- Research Project
- Strategic Marketing Management in a Global Environment
- Entrepreneurship
- Ethics and Corporate Social Responsibility
- Global Business Today
- Psychology in Context: Cultural Psychology
- Strategic Management