BSc Business with Marketing
City St George's, University of London
Entry requirements
A level: AAA Grade 4 (C) in GCSE English Language or English Literature and grade 6 (B) in GCSE Maths IB: 35 points overall with Higher Level 4 / Standard Level 5 in Mathematics and English
About this course
BSc in Innovation and Marketing. Core topics include Marketing, Entrepreneurship, Financial Analysis, Research Methods, Data Analysis, and Statistics. The course is one of the pathways within the Business Management degree cluster. A placement year option extends the programme to four years.
Modules
- Introduction to management
- Business economics
- Critical Analysis for Business
- Quantitative methods and analytics
- Operations and supply chain management
- Financial and management accounting 1
- Fundamentals of marketing
- Management lab and business skills
- Technology and innovation management
- Introduction to entrepreneurship
- Introduction to finance
- Human resources management
- Business strategy analysis
- Consumer behaviour
- Branding and communications
- International Business Environment
- International Marketing
- Management Science
- Managing for Social Purpose
- Marketing Strategy
- Micro-Placements
- Campaigning for Social Change
- Self-Development: Critical Analysis 2
- Final-year project or corporate responsibility project
- Business in society
- Advanced Market Research Methods
- Research methods and data analysis
- Corporate Finance
- International Business Strategy
- Advanced Management Practice
- Bank Strategy & Management
- Behavioural Decision Making
- Change Management
- Climate Change and its impact on the World Economy
- Corporate Governance
- AI, Creativity and Innovation
- Digital & Social Media Marketing
- Emerging Markets
- New Product Development
- Social Enterprise
- Strategy 2
- Ethical Decision-Making in Business
- Mentoring and Coaching for Leadership
- Micro-Placements
- Science, Technology and Society
- Start ups in Latin America: Practice online
- Equality, Diversity, and Inclusion
- Virtual Organisations