BA Communication, PR and Advertising
City St George's, University of London
Entry requirements
A level: BBC IB: 29 points overall. A minimum of 5 in Standard Level English and a minimum of 4 in Standard Level Mathematics will be required.
About this course
BA in Fashion Communication and Film Studies, combining communication theory with film and media practice. Core topics include Marketing, Statistics, and Research Methods. The programme runs for three years full-time, with an optional placement or study abroad year. Students undertake a Final Year Project involving independent research or a creative production.
Modules
- Understanding Media and Communication
- Researching Media and Communication
- Working with Words
- Creativity and Social Justice
- Media and Communication Audiences
- Introduction to Marketing and Advertising
- Digital Content Creation
- Public Relations*
- Working and Managing in the Creative Industries*
- Digital Distribution and Platforms*
- Media Economics and Regulation*
- Advertising and Consumer Culture*
- Strategic and Marketing Communication*
- Media, Theory and Society
- Writing for Media and Communication
- Podcasting
- Digital Storytelling
- Micro-placements
- Final Year Project*
- Freelancing and Entrepreneurialism in Culture and Creative Industries*
- Creative Advertising*
- Specialist Public Relations*
- Social Media Marketing*
- Analytics and User Experience
- Stardom and Influencer Culture
- Fashion and Lifestyle Journalism
- Media Law
- Micro-Placement
- Industry Project