BA Media and Communications
City St George's, University of London
Entry requirements
A level: BBC IB: 29 points overall. A minimum of 5 in Standard Level English and a minimum of 4 in Standard Level Mathematics will be required.
About this course
BA in Film Studies, combining theoretical analysis with practical media production. Core topics include Data Analysis, Marketing, and Critical & Analytical Thinking. The programme offers an optional professional training year or study abroad, and culminates in a final-year project producing original work. Creative assessments throughout contribute to a professional portfolio.
Modules
- Understanding Media and Communication
- Researching Media and Communication
- Working with Words
- Creativity and Social Justice
- Media and Communication Audiences
- Introduction to Marketing and Advertising
- Digital Content Creation
- Working and Managing in the Creative Industries*
- Digital Distribution and Platforms*
- Media Economics and Regulation*
- Advertising and Consumer Culture*
- Media, Theory and Society*
- Strategic and Marketing Communication
- Screenwriting
- Writing for Media and Communications
- Podcasting
- Public Relations
- Digital Storytelling
- Micro-placements
- Final-year Project *
- Freelancing and Entrepreneurialism in Culture and Creative Industries*
- Stardom and Influencer Culture*
- Creative Advertising
- Social Media Marketing
- Fashion and Lifestyle Journalism
- User Experience (UX) and Data Analytics
- Media Law
- Micro-placement
- Industry Projects