BA Advertising and Digital Marketing
Entry requirements
A level: BBB IB: 24 points
About this course
BA in Marketing, covering creative advertising and digital marketing practice. Core topics include Data Analysis, Research Methods, Project Management, Entrepreneurship, and Human Behaviour. The Applied Project module offers a choice between a research project, consultancy investigation, or management simulation.
Modules
- People and Organisations – 30 credits
- Marketing, Digital and Social Media – 30 credits
- Analytics for Decision-Making – 30 credits
- Responsible Management, Sustainability and Entrepreneurship – 30 credits
- Research and Insight – 30 credits
- Consumer Behaviour – 30 credits
- Integrated Marketing Communications – 30 credits
- Creative Marketing – 30 credits
- Sustainable Marketing Management – 30 credits
- Applied Project – 30 credits
- Digital Consumer Experience – 30 credits
- Social Media and Influencer Marketing – 30 credits