← All courses at Coventry University

BA Business and Marketing

Coventry University

Institution
Coventry University
Level
undergraduate
Subject
Business and Marketing BA (Hons)
Duration
3-4 years
UCAS code
NNF5
Typical offer
A-level BBC, IB 24

Entry requirements

A level: BBC IB: 24 points

About this course

BA in Business and Marketing, combining business management with marketing. Core topics include Data Analysis, Research Methods, Project Management, Marketing, Entrepreneurship, and Human Behaviour. A sandwich year option provides an industry placement, and the course concludes with an Applied Project addressing a real-world business issue.

Modules

  • Marketing, Digital and Social Media – 30 credits
  • People and Organisations – 30 credits
  • Analytics for Decision-Making – 30 credits
  • Responsible Management, Sustainability and Entrepreneurship – 30 credits
  • Research and Insight – 30 credits
  • Consumer Behaviour – 30 credits
  • Integrated Marketing Communications – 30 credits
  • Value Through Innovation – 30 credits
  • Sustainable Marketing Management – 30 credits
  • Applied Project – 30 credits
  • Corporate Identity and Reputation – 30 credits
  • Global Marketing – 30 credits