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BA Business Management

Coventry University

Institution
Coventry University
Level
undergraduate
Subject
Business Management BA (Hons)
Duration
3-4 years
UCAS code
N221
Typical offer
A-level BBC, IB 28

Entry requirements

A level: BBC IB: 28 points

About this course

BA in Innovation, combining business with sustainability and responsible management. Core topics include Marketing, Data Analysis, Research Methods, Project Management, Entrepreneurship, and Design & Creative Practice. The course offers a sandwich year with a professional placement or study-abroad option, and includes a final-year Applied Project module. The curriculum is guided by the UN Principles for Responsible Management Education (PRME).

Modules

  • Marketing, Digital and Social Media – 30 credits
  • People and Organisations – 30 credits
  • Analytics for Decision-Making – 30 credits
  • Responsible Management, Sustainability and Entrepreneurship – 30 credits
  • Research and Insight – 30 credits
  • Data Driven Resource Management – 30 credits
  • Economy, Society and Environment – 30 credits
  • Managing and Leading People in a Global Context – 30 credits
  • Applied Project – 30 credits
  • Transformation Strategy– 30 credits
  • Critical Issues in Globalisation – 30 credits
  • Optional modules