BSc Digital Marketing and Analytics
Entry requirements
A level: BBB IB: 27 points
About this course
BSc (Hons) in Digital Marketing and Analytics, combining marketing practice with data-driven insight. Core topics include Data Analysis, Research Methods, Marketing, and Critical & Analytical Thinking. The programme covers AI-powered tools for content creation and automation, and digital consumer behaviour through big data analysis. A final-year Applied Business Project involves tackling real-world business challenges through applied research.
Modules
- Business Economics – 30 credits
- International Business Environment – 30 credits
- Marketing Essentials – 30 credits
- Digital Technology and Business Decision Making – 30 credits
- Research Methods and Applications – 30 credits
- Digital Consumer Insights and Big Data – 30 credits
- Strategic Marketing Management – 30 credits
- Brand Voice and Digital Storytelling – 30 credits
- Applied Business Project – 30 credits
- Data-Driven Marketing and Analytics – 30 credits
- AI-Powered Marketing and the Future of Work – 30 credits
- Digital Marketing for a Sustainable Future– 30 credits