BA Marketing and Public Relations

Institution: Coventry University
Level: undergraduate
Subject: Marketing and Public Relations BA (Hons)
Duration: 4 years sandwich 3 year - Degree 2 year - HND 1 year - HNC
UCAS code: N520 / 025N / 095N

About this course

BA in Marketing and Fashion communication, spanning four years including a sandwich placement. Core topics include Research Methods and Critical & Analytical Thinking. The programme features a mandatory UK or international work placement of at least 26 weeks. Assessment culminates in a final-year research project allowing students to explore specific marketing and PR issues.

Modules

Marketing Principles
Marketing Communications
Public Relations in Context
Contemporary Skills for Public Relations
Digital Marketing
Entrepreneurial Marketing
Innovation in PR
Media Relationship Management
UK Work Placement
International Study/Work Placement
International Marketing and PR
Advanced PR Planning and CSR
Strategic Marketing Management
Marketing and PR Research Project