BA Marketing

Institution

Coventry University

Level

undergraduate

Subject

Marketing BA (Hons)

Duration

3-4 years

UCAS code

N500

Typical offer

A-level BBC, IB 28

Entry requirements

A level: BBC IB: 28 points

About this course

BA in Marketing, combining consumer behaviour studies with brand strategy and digital marketing. Core topics include consumer behaviour, brand management, data analysis, project management, entrepreneurship, and human behaviour. Modules are delivered across all years, with an applied project in the final year offering a research project, consultancy investigation, or management simulation option.

Modules

• Marketing, Digital and Social Media – 30 credits
• People and Organisations – 30 credits
• Analytics for Decision-Making – 30 credits
• Responsible Management, Sustainability and Entrepreneurship – 30 credits
• Research and Insight – 30 credits
• Consumer Behaviour – 30 credits
• Integrated Marketing Communications – 30 credits
• Brand Management – 30 credits
• Sustainable Marketing Management – 30 credits
• Applied Project – 30 credits
• Customer Experience – 30 credits
• PR and Event Marketing – 30 credits