BSc Artificial Intelligence in Digital Marketing
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit. T level in Science required. BTEC: DMM GCSE: N/A Access to HE: A minimum of Distinction: 15 credits, Merit: 24 credits, Pass 6 credits. English language: N/A
About this course
BSc (Hons) in Computer Science (Artificial Intelligence) and Marketing. Core topics include Programming, Data Analysis, Artificial Intelligence & Machine Learning, Marketing, Research Methods, and Ethics & Professional Practice. The course is accredited by the Chartered Institute of Marketing (CIM) and includes an individual project in Applied AI. An optional placement year between years two and three is available.
Modules
- Professional Practice
- Logic and Discrete Mathematics
- Programming
- Ethics and Artificial Intelligence
- Digital Skills for Artificial Intelligence
- Introduction to Digital Marketing
- Marketing Fundamentals
- Data Science and Modelling Fundamentals
- Introduction to Machine Learning
- Research Methods in Artificial Intelligence
- Team Project on Contemporary Issues in AI
- Digital Tools, Technology and Platforms
- Digital and Social Media
- Frontiers in Artificial Intelligence and Data Science
- Individual Project in Applied AI
- Marketing Strategy
- Applied Digital Marketing