BA Business Management and Marketing
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Innovation, combining business management with marketing. Core topics include Marketing, Data Analysis, Accounting, and Artificial Intelligence & Machine Learning. Graduates can attain the CMI Level 5 Diploma in Management and Leadership alongside their degree. An optional placement year extends the programme to four years, with CIM exemptions also available.
Modules
- Understanding People in Organisations
- Operations, Supply Chain and IT
- Business Economics
- Finance and Business Performance
- Developing an Enterprising Mindset
- Principles of Marketing
- Sustainability and Responsible Management
- Personal and Professional Development
- Convergent Media
- Data Analytics for Business
- Employee Engagement and Performance
- Digital and Social Media
- Global Business and Strategy
- Developing Leadership and Management
- The Business Consultancy Project
- Marketing Strategy
- Content, Copywriting and Creativity