BSc Digital Marketing
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BSc (Hons) in Marketing and Film Studies, combining marketing principles with film industry analysis. Core topics include Research Methods, Marketing, and Entrepreneurship. The course includes an Independent Study module and an Agency Executive module developed with industry partners.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- Digital Tools, Technology and Platforms
- Digital and Social Media
- Creative Advertising
- Consumer Behaviour
- The Corporate IT Landscape
- Marketing Strategy
- Applied Digital Marketing
- Online Community Management
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Content, Copywriting and Creativity
- Brand Impact and Popular Culture
- Ethics and Sustainability