BA Entrepreneurship and Marketing
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Marketing and Biosciences. Core topics include Research Methods, Accounting, Marketing, and Entrepreneurship. The course offers an optional placement year between the second and third year, with industry-linked projects and live client briefs. An Independent Study module in the final year allows students to undertake a research project.
Modules
- Placement Learning and Professional Development
- Marketing Fundamentals
- Managing the Brand
- Advertising Fundamentals
- Developing an Enterprising Mindset
- Understanding People in Organisations
- Finance and Business Performance
- The Agency Executive
- Marketing Research
- Social and Sustainable Enterprise
- Innovation and Implementation
- Public Relations Practice
- Convergent Media
- Consumer Behaviour
- Digital and Social Media
- Sustainability and Responsible Management
- Managing Performance through People
- Marketing Strategy
- Freelancing Skills and Working for Yourself
- Developing a Global Enterprise
- Independent Study
- Marketing Across Cultures
- Services and Experiential Marketing
- Content, Copywriting and Creativity
- Public Relations and Social Media
- Ethics and Sustainability
- Social Marketing and Society
- Developing Leadership and Management
- Global Business and Strategy