BA Fashion, Marketing and Communication
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Fashion Design, combining creative practice with marketing and communication. Core topics include Marketing, Ethics & Professional Practice, and Design & Creative Practice. Year one covers fundamentals of fashion design practice and market sensing for ready-to-wear, while year two focuses on branding and influencing. Second-year students are encouraged to undertake a work placement in industry, leading to an additional qualification: the Diploma in Professional Practice.
Modules
- Applied Professional Practice
- Contemporary Issues in Professional Practice
- Fashion: Getting Started
- Photographic Studio Production - People
- Fashion Communication Studio
- Marketing Fundamentals
- Managing the Brand
- The Visual Message and The Audience
- Innovating for Industry
- Signature Practice in Fashion, Marketing and Communication
- Consumer Behaviour
- Creative Industry and Enterprise Lab - Explorations
- Fashion Agency Project
- Resolution and Realisation for Fashion
- Marketing Strategy
- Brand Impact and Popular Culture
- Creative Industry and Enterprise Lab - Strategies