BA Marketing and Consumer Psychology
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Marketing, combining core marketing principles with digital and creative practice. Core topics include Research Methods, Marketing, and Entrepreneurship. Students may also work towards Chartered Institute of Marketing (CIM) professional qualifications alongside the degree.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- Customer Insights and Trends
- Consumer Behaviour
- Creative Advertising
- The Corporate IT Landscape
- Digital and Social Media
- Marketing Strategy
- Social Marketing and Society
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Content, Copywriting and Creativity
- Brand Impact and Popular Culture
- Ethics and Sustainability