BSc Marketing and Data Insights
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BSc (Hons) in Marketing, combining marketing principles with business technology. Core topics include Research Methods, Marketing, and Entrepreneurship. All Marketing degrees share a common first year before students choose a specialist pathway. The programme includes an Independent Study module involving a research project.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- Decision Support Systems
- The Corporate IT Landscape
- Creative Advertising
- Consumer Behaviour
- Digital and Social Media
- Marketing Strategy
- Commercial Management of IT
- IT Business Analysis
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Brand Impact and Popular Culture
- Ethics and Sustainability