BA Marketing and Management
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Marketing. Core topics include Research Methods, Marketing, and Entrepreneurship. The programme shares a common first year with other marketing pathways, after which students can choose optional modules in areas such as corporate IT, social media, brand management, and sustainability. A placement year option is available, and a final-year independent study module allows completion of a research project.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- Logistics, SCM, Warehousing and Transport
- Applied Operations Management
- Creative Advertising
- Consumer Behaviour
- Digital and Social Media
- The Corporate IT Landscape
- Marketing Strategy
- Services and Experiential Marketing
- Retail Distribution Logistics
- Developing Leadership and Management
- Commercial Management of IT
- Marketing Across Cultures
- Independent Study
- Brand Impact and Popular Culture
- Ethics and Sustainability