BA Marketing
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Marketing. Core topics include Research Methods, Marketing, and Entrepreneurship. The programme includes an Independent Study module offering the opportunity to undertake a traditional research project. Part-time study is available over up to six years.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- The Marketing Manager
- Key Account Management
- Creative Advertising
- Consumer Behaviour
- The Corporate IT Landscape
- Digital and Social Media
- Marketing Strategy
- Public Relations and Social Media
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Content, Copywriting and Creativity
- Online Community Management
- Social Marketing and Society
- Developing Leadership and Management
- Brand Impact and Popular Culture
- Ethics and Sustainability