BA Marketing with Foundation Year
Entry requirements
UCAS tariff: 72 A level: DDD T Level: Pass BTEC: MMP GCSE: GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at Level 2 as part of your course of study Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 0, Merit: 30, Pass: 15 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Marketing. Core topics include Statistics, Research Methods, Marketing, and Entrepreneurship. The programme includes a progression pathway in English and Mathematics for students without GCSEs, and the final year incorporates The Agency Executive module, where students work with organisations on real campaign planning. The course addresses specialist areas such as digital marketing, social media management, and data analysis.
Modules
- Study Skills
- Law and Practice
- What's in the News
- Society and Culture
- Politics and Policy
- English
- Mathematics
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- The Marketing Manager
- Key Account Management
- Creative Advertising
- Consumer Behaviour
- The Corporate IT Landscape
- Digital and Social Media
- Marketing Strategy
- Public Relations and Social Media
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Content, Copywriting and Creativity
- Online Community Management
- Social Marketing and Society
- Developing Leadership and Management
- Brand Impact and Popular Culture
- Ethics and Sustainability