BA Marketing, PR and Advertising
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Marketing and Fashion communication. Core topics include Marketing, Research Methods and Entrepreneurship. Students can gain professional qualifications through the Chartered Institute of Marketing. An independent study module allows a traditional research project, and the course concludes with building a professional digital portfolio.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- Public Relations Practice
- Creative Advertising
- Consumer Behaviour
- The Corporate IT Landscape
- Digital and Social Media
- Marketing Strategy
- Public Relations and Social Media
- Content, Copywriting and Creativity
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Brand Impact and Popular Culture
- Ethics and Sustainability