BA Media and Marketing
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
About this course
BA (Hons) in Marketing and Film Studies. Core topics include Marketing, Data Analysis, Research Methods, and Entrepreneurship. Students can undertake a placement year between stages two and three, and a semester abroad is available through the Turing Scheme. The programme includes a Media Dissertation involving independent research within media and communications.
Modules
- Placement Learning and Professional Development
- Media Industries
- Analysing Media
- Marketing Fundamentals
- Managing the Brand
- Business Acumen and Entrepreneurship
- Newswriting
- Podcast Professional
- Celebrity Media and Culture
- Curating Contemporary Television
- The Agency Executive
- Marketing Research
- MK513
- Convergent Media
- Consumer Behaviour
- Digital and Social Media
- Print Design and Production
- Writing for Impact
- Media Research
- Technology, Surveillance and Screen Media
- Marketing Strategy
- Media Dissertation
- Gendered Cyberspace
- Independent Study
- Marketing Across Cultures
- Services and Experiential Marketing
- Content, Copywriting and Creativity
- Public Relations and Social Media
- Ethics and Sustainability
- Social Marketing and Society
- Developing Leadership and Management
- Start Up Journalism
- Data Science and Data Journalism