BA Advertising and Digital Marketing
About this course
BA (Hons) in Advertising and Digital Marketing, an advertising and digital marketing degree focused on creative and commercial industry practices. Core topics include Data Analysis, Research Methods, Marketing, Ethics & Professional Practice. The course holds accreditation from the Chartered Institute of Marketing and recognition from the Chartered Institute of Public Relations, and offers optional placement years with companies such as Next and DHL. The first year covers foundational concepts through Introduction to Marketing, Advertising and Communications, and Marketing in a Digital World. The second year progresses into Digital Marketing and Media and Integrated Marketing Communications, alongside optional choices such as Consumer Behaviour & Insight, Brand Management & Impact, and Public Relations. The final year includes compulsory study in Marketing Insight & Strategy alongside Social Media and Influencer Marketing, with optional modules covering Advertising & Campaign Planning, Contemporary Issues in Advertising & Digital Marketing, a Brand Portfolio, or a Dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 A Level: BBC BTEC Extended Diploma: DMM Contextual Offer: DMU operates a generous contextual offer for students from underrepresented backgrounds in Higher Education. This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual T Levels: Merit Access to HE: Pass with 30 Level 3 credits at Merit International Baccalaureate (IB): 28 GCSEs: 5 x GCSEs at grade 4/C or above including English and Maths If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
Modules
- Introduction to Marketing
- Advertising and Communications
- Marketing in a Digital World
- Social Responsibility in Action
- Professional Learning
- Digital Marketing and Media
- Integrated Marketing Communications
- Consumer Behaviour & Insight
- Brand Management & Impact
- Public Relations
- Content Marketing & Creation
- Professional Identity and Career Direction
- Marketing Insight & Strategy
- Social Media and Influencer Marketing
- Advertising & Campaign Planning
- Contemporary Issues in Advertising & Digital Marketing
- Brand Portfolio
- Dissertation
Questions about this course
What grades do I need for BA Advertising and Digital Marketing at De Montfort University?
The typical offer is BBC at A level.