BA Business Management with Marketing
About this course
BA (Hons) in Business Management with Marketing, a business management with marketing degree focused on commercial operations and consumer engagement strategies. Core topics include Data Analysis, Research Methods, Financial Analysis, Accounting, Marketing, Policy Analysis, Critical & Analytical Thinking, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The programme offers a year-long industry placement option and professional recognition as a CIM Accredited Study Centre and IDM Key Educational Partner, with all business management degrees sharing a common first year before students can choose to switch to Business Management, Business Management with Entrepreneurship, Business management with Human Resource Management, Business with Supply Chain Management, or Business Management with Sustainability. The first year covers core subjects through Foundations of Business Management, Accounting and Budget Management, Foundations of Marketing, Foundations of Human Resource Management, and Creative Personal Branding. Year two advances into corporate finance and analytics via modules such as Business Intelligence and Financial Decision and Business Research and Analytics, alongside optional choices including Digital Marketing Media, International and Cross-Cultural Marketing, Contemporary Brand Management, EVOLVE: Enabling Valuable Opportunities for Learning and Experience, and Applied marketing simulation. The final year addresses operational continuity and change through compulsory modules like Organisational resilience and Managing change and innovations. Students can further tailor their studies through optional modules such as Marketing, Society and Global Impact and Strategic marketing in a modern world, or undertake an independent research focus through either the Dissertation or the Marketing consultancy project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 A Level: BBC BTEC Extended Diploma: DMM Contextual Offer: DMU operates a generous contextual offer for students from underrepresented backgrounds in Higher Education. This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual T Levels: Merit Access to HE: Pass with 30 Level 3 credits at Merit International Baccalaureate (IB): 28 GCSEs: 5 x GCSEs at grade 4/C or above including English and Maths If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
What students say
Based on about 112 final-year students who answered
- Teaching on my course: 87%
- Learning opportunities: 89%
- Assessment and feedback: 89%
- Academic support: 88%
- Organisation and management: 90%
- Learning resources: 93%
- Student voice: 84%
Do students stay on the course?
Based on about 440 students who started
- Continued on course: 45%
- Gained a higher qualification: 33%
- Left higher education: 21%
- Moved to a lower qualification: 1%
What graduates do next
Based on about 125 graduates who answered, across similar courses at this university
- Working: 71%
- Working and studying: 13%
- Further study: 2%
- Unemployed: 8%
Most common jobs
- Business and public service associate professionals: 25%
- Administrative occupations: 14%
- Finance Professionals: 11%
- Elementary occupations: 7%
- Sales occupations: 7%
- Find their work meaningful: 74%
- Feel on track for their future plans: 64%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 965 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 2%
- East Midlands: 39%
- West Midlands: 16%
- East of England: 10%
- London: 20%
- South East: 8%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 685 students who started
- A levels: 70%
- Access course: 1%
- Other HE qualification: 29%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Foundations of Business Management
- Accounting and Budget Management
- Foundations of Marketing
- Foundations of Human Resource Management
- Creative Personal Branding
- Business Intelligence and Financial Decision
- Business Research and Analytics
- Digital Marketing Media
- International and Cross-Cultural Marketing
- Contemporary Brand Management
- EVOLVE: Enabling Valuable Opportunities for Learning and Experience
- Applied marketing simulation
- Organisational resilience
- Managing change and innovations
- Marketing, Society and Global Impact
- Strategic marketing in a modern world
- Dissertation
- Marketing consultancy project
Questions about this course
How much do graduates of BA Business Management with Marketing at De Montfort University earn?
The median salary is £26,000 after 15 months, £24,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £40,000.
What do graduates of BA Business Management with Marketing at De Montfort University do next?
86% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Business Management with Marketing at De Montfort University?
87% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Business Management with Marketing at De Montfort University?
The typical offer is BBC at A level. The average entrant had 94 UCAS points.
Does BA Business Management with Marketing at De Montfort University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business Management with Marketing at De Montfort University?
45% of students continued into their second year, and 21% left higher education.