BA Fashion Marketing
About this course
BA (Hons) in Fashion Marketing, a marketing and fashion design degree centred on the commercial and creative dimensions of the global fashion industry. Core topics include Data Analysis, Research Methods, Marketing, Engineering Design, Communication & Writing, Critical & Analytical Thinking, Ethics & Professional Practice, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. Students can complete a year-long industry placement between the second and final years, and the course includes a Level 4 CIM Professional and Digital Marketing accreditation and membership. The first year covers foundational principles through Fashion Consumer and Marketplace, Fashion Business, Fashion Lifecycle, and Sustainable Futures, introducing industry operations, buying processes, and sustainable sourcing. The second year builds on this with Customer Relation Management, Digital Innovation and Sustainable Futures, Digital Marketing, and Fashion Communication and Branding, focusing on consumer journeys and technological developments in branding. The final year integrates advanced strategic concepts through Strategic Fashion Marketing and Creative Brand Direction, alongside an independent Research project enabling students to investigate a self-selected area of interest.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 A Level: BBC BTEC Extended Diploma: DMM Contextual Offer: DMU operates a generous contextual offer for students from underrepresented backgrounds in Higher Education. This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual T Levels: Merit Access to HE: Pass with 30 Level 3 credits at Merit International Baccalaureate (IB): 26 GCSEs: 5 x GCSEs at grade 4/C or above including English and Maths If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
See the highest paying Business & Accounting degrees in the UK →
See the highest paying Art, Design, Music & Drama degrees in the UK →
What students say
Based on about 216 final-year students who answered, across similar courses at this university
- Teaching on my course: 91%
- Learning opportunities: 89%
- Assessment and feedback: 86%
- Academic support: 90%
- Organisation and management: 80%
- Learning resources: 89%
- Student voice: 80%
Do students stay on the course?
Based on about 530 students who started, across similar courses at this university
- Continued on course: 72%
- Gained a higher qualification: 13%
- Left higher education: 14%
- Moved to a lower qualification: 1%
What graduates do next
Based on about 45 graduates who answered, across similar courses at this university
- Working: 76%
- Working and studying: 7%
- Further study: 3%
- Unemployed: 7%
Most common jobs
- Business and public service associate professionals: 48%
- Sales occupations: 6%
- Administrative occupations: 5%
- Media Professionals: 4%
- Customer service occupations: 4%
- Find their work meaningful: 75%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 510 graduates, across similar courses at this university
- North East: 1%
- North West: 4%
- Yorkshire and the Humber: 6%
- East Midlands: 43%
- West Midlands: 9%
- East of England: 11%
- London: 13%
- South East: 8%
- South West: 3%
- Wales: 1%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 450 students who started, across similar courses at this university
- A levels: 77%
- Other HE qualification: 22%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Fashion Consumer and Marketplace
- Fashion Business
- Fashion Lifecycle
- Sustainable Futures
- Customer Relation Management
- Digital Innovation and Sustainable Futures
- Digital Marketing
- Fashion Communication and Branding
- Strategic Fashion Marketing
- Creative Brand Direction
- Research project
Questions about this course
How much do graduates of BA Fashion Marketing at De Montfort University earn?
The median salary is £25,000 after 15 months, £21,000 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £20,000 and £29,500. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
What do graduates of BA Fashion Marketing at De Montfort University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Fashion Marketing at De Montfort University?
91% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Fashion Marketing at De Montfort University?
The typical offer is BBC at A level. The average entrant had 122 UCAS points.
Does BA Fashion Marketing at De Montfort University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Fashion Marketing at De Montfort University?
72% of students continued into their second year, and 14% left higher education.