BA Marketing
About this course
BA (Hons) in Marketing BA (Hons), a marketing degree centred on contemporary commercial strategy and audience engagement. Core topics include Research Methods, Marketing, Critical & Analytical Thinking, Ethics & Professional Practice, Human Behaviour, Artificial Intelligence & Machine Learning, Design & Creative Practice, and Global & Comparative Perspective. The course includes professional accreditation through the Chartered Institute of Marketing Graduate Gateway programme and offers an optional four-year route with a year-long industry placement. The first year covers foundational principles through Global Business Environment and Market Insight, Principles of Marketing, Consumer Behaviour and Decision Making, Social Responsibility in Action, and Marketing Communications in a Digital Context. The second year focuses on strategic brand management and communications through Brand Management and Storytelling and Integrated Marketing Communications, alongside optional modules such as Customer Experience and CRM Fundamentals, International and Cross-Cultural Marketing, Experiential Marketing and Events Management, Social Marketing and Behaviour Change, and Work-based Project. The final year examines advanced practices through Contemporary Issues in Marketing and Content Marketing and Creative Strategy, supported by optional choices including Digital Innovation and Emerging Technologies, Global Marketing Strategy and Analytics, Marketing Consultancy Project, and Dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 A Level: BBC BTEC Extended Diploma: DMM Contextual Offer: DMU operates a generous contextual offer for students from underrepresented backgrounds in Higher Education. This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual T Levels: Merit Access to HE: Pass with 30 Level 3 credits at Merit International Baccalaureate (IB): 28 GCSEs: 5 x GCSEs at grade 4/C or above including English and Maths If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
Admissions (2022 entry, home applicants)
Offer rate 94%: 278 offers from 296 applications, from the university's Freedom of Information return.
What students say
Based on about 20 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 84%
- Learning opportunities: 82%
- Assessment and feedback: 79%
- Academic support: 90%
- Organisation and management: 79%
- Learning resources: 85%
- Student voice: 79%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 85%
- Gained a higher qualification: 5%
- Left higher education: 15%
What graduates do next
Based on about 9 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Caring personal services: 5%
- Managers, directors and senior officials: 5%
- Leisure, travel and related personal service occupations: 5%
- Sales occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 165 graduates, across similar courses at this university
- North West: 4%
- Yorkshire and the Humber: 2%
- East Midlands: 31%
- West Midlands: 17%
- East of England: 13%
- London: 21%
- South East: 9%
- South West: 2%
- Wales: 1%
- Northern Ireland: 1%
Who gets in
Based on about 50 students who started
- A levels: 85%
- Access course: 5%
- Other HE qualification: 10%
Accreditation & quality ratings
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Global Business Environment and Market Insight
- Principles of Marketing
- Consumer Behaviour and Decision Making
- Social Responsibility in Action
- Marketing Communications in a Digital Context
- Brand Management and Storytelling
- Integrated Marketing Communications
- Customer Experience and CRM Fundamentals
- International and Cross-Cultural Marketing
- Experiential Marketing and Events Management
- Social Marketing and Behaviour Change
- Work-based Project
- Contemporary Issues in Marketing
- Content Marketing and Creative Strategy
- Digital Innovation and Emerging Technologies
- Global Marketing Strategy and Analytics
- Marketing Consultancy Project
- Dissertation
Questions about this course
How much do graduates of BA Marketing at De Montfort University earn?
The median salary is £25,000 after 15 months, £24,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £24,000 and £42,000.
What do graduates of BA Marketing at De Montfort University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Marketing at De Montfort University?
84% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Marketing at De Montfort University?
The typical offer is BBC at A level. The average entrant had 89 UCAS points.
What is the offer rate for BA Marketing at De Montfort University?
94% of home applicants received an offer for 2022 entry: 278 offers from 296 applications, according to the university's Freedom of Information return.
Is BA Marketing at De Montfort University accredited?
Yes. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at De Montfort University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at De Montfort University?
85% of students continued into their second year, and 15% left higher education.