BSc Business Economics with Marketing - 3.5 years
Entry requirements
A level: CCC (English + Mathematics) IB: 28 points, including 5, 5, 4 at higher level Higher / Advanced Higher, SQA (standard): BBBC (View source data of all entry requirements for this course.).
About this course
BSc (Hons) in Economics and Marketing, combining economic analysis with marketing strategy. Core topics include Statistics, Mathematical Modelling, Financial Analysis, Accounting, Marketing, and Policy Analysis. The course begins in January, allowing completion within 42 months. Industry projects, guest lectures from professionals, and internship opportunities feature in the programme.
Modules
- International Business Environment
- Global Economic Perspectives
- Fundamentals of Marketing
- Making of the Modern Economy
- Introductory Financial Accounting
- Introduction to Business Accounting
- Engineering Project Management
- Environment, City and Society
- Social and Environmental Challenges in an Unequal World
- Revolutions in World History
- The Rise of Atlantic Empires, 1500-1750
- Core Mathematics I
- Core Mathematics II
- Logic and Proof
- Statistics and Probability
- Thermodynamics
- Applied French 1A (Beginner)
- Applied French 1A (non-beginner)
- Applied French 1B (Beginner)
- Applied French 1B (non-beginner)
- Professional Skills
- Space Physics and Astronomy
- Waves and Mechanics
- Plato and the Good Life
- Descartes, Thought and Reality
- Politics and Public Policy
- Applied Spanish 1A (Beginner)
- Applied Spanish 1A (non-beginner)
- Applied Spanish 1B (Intensive)
- Applied Spanish 1B (non-beginner)
- Introductory Psychology:1
- Introductory Psychology:2
- Microeconomics
- Skills for Economics and Finance
- Macroeconomics and Applied Policy
- Career Planning Module Online
- Intermediate Financial Accounting
- People and Organisational Behaviour
- Economics of an Unequal World
- Business Technologies & AI
- Business Law
- Intermediate Financial Management
- Customer Experience in a Digital World
- Business Internship Module
- Fluid Mechanics
- Geomechanics
- Electronics and Instrumentation
- Fundamentals of Solid Mechanics
- Earth Systems and Resources
- Earth System Function and Measurement
- Dynamic Human Worlds: Society, Culture, Economy
- Dynamic Physical Worlds: Earth, Water and Ice
- Core Mathematics III
- Core Mathematics IV
- Software Applications for Engineering Design
- Thermodynamics
- Electromagnetism and Light
- Foundations of Modern Physics
- Understanding the Mind
- Individual Development
- Marketing Strategy
- Doing Business in Scotland
- Sustainability & Digital Marketing
- Business Microeconomics
- Business Macroeconomics
- Decision Science for Business
- Behavioural Economics and Finance
- Behavioural Science for Business
- Principles of Econometrics
- Strategic Human Resource Management
- Applied Human Resource Management
- Competition and Market Regulation
- Portfolio, Asset Selection, and Valuations
- Multinational Strategies for Global Markets
- Applied Econometrics
- Financial Markets and Institutions
- Generative AI for Data Analytics
- Business Strategy
- Marketing Research Project
- Principles of Marketing Research
- Marketing Communications & Branding
- School of Business Dissertation
- Microeconomic Policy
- Macroeconomic Theory
- Macroeconomic Policy in Practice
- International Trade and Investment