MA Business Economics with Marketing
Entry requirements
A level: CCC IB: 28 points, including 5, 5, 4 at higher level Higher / Advanced Higher, SQA (standard): BBBC (View source data of all entry requirements for this course.).
About this course
MA (Hons) in Economics and Marketing, combining economic analysis with marketing strategy. Core topics include Statistics, Mathematical Modelling, Data Analysis, Financial Analysis, Accounting, and Marketing. The MA pathway emphasises arts and social science subjects in the first two years compared to the BSc route. Optional French or Spanish language modules run alongside core economics and marketing content.
Modules
- Fundamentals of Marketing
- Making of the Modern Economy
- Introductory Financial Accounting
- International Business Environment
- Business Information Systems
- Global Economic Perspectives
- Introduction to Business Accounting
- Environment, City and Society
- Social and Environmental Challenges in an Unequal World
- Revolutions in World History
- The Rise of Atlantic Empires, 1500-1750
- Core Mathematics I
- Core Mathematics II
- Applied French 1A (Beginner)
- Applied French 1A (non-beginner)
- Applied French 1B (Beginner)
- Applied French 1B (non-beginner)
- Descartes, Thought and Reality
- Politics and Public Policy
- Applied Spanish 1A (Beginner)
- Applied Spanish 1A (non-beginner)
- Applied Spanish 1B (Intensive)
- Applied Spanish 1B (non-beginner)
- Introductory Psychology:1
- Introductory Psychology:2
- Microeconomics
- Business Technologies & AI
- Skills for Economics and Finance
- Macroeconomics and Applied Policy
- Career Planning Module Online
- Internship
- Intermediate Financial Accounting
- People and Organisational Behaviour
- Economics of an Unequal World
- Business Law
- Intermediate Financial Management
- Customer Experience in a Digital World
- Earth Systems and Resources
- Dynamic Human Worlds: Society, Culture, Economy
- Core Mathematics III
- Applied French 2A (beginner)
- Applied French 2A (non-beginner)
- Thinking about life: Existentialism, Life World and Dasein
- Comparative Politics
- Applied Spanish 2A (beginner)
- Applied Spanish 2A (non-beginner)
- Understanding the Mind
- Marketing Strategy
- Doing Business in Scotland
- Sustainability & Digital Marketing
- Business Microeconomics
- Business Macroeconomics
- Decision Science for Business
- Behavioural Economics and Finance
- Principles of Econometrics
- Strategic Human Resource Management
- Applied Human Resource Management
- Competition and Market Regulation
- Portfolio, Asset Selection, and Valuations
- Multinational Strategies for Global Markets
- Applied Econometrics
- Financial Markets and Institutions
- Generative AI for Data Analytics
- Business Strategy
- Marketing Research Project
- Principles of Marketing Research
- Marketing Communications & Branding
- School of Business Dissertation
- Microeconomic Policy
- Macroeconomic Theory
- Macroeconomic Policy in Practice