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BSc International Business with Marketing

University of Dundee

Institution
University of Dundee
Level
undergraduate
Subject
Economics
Duration
3-4 years
UCAS code
N1NM
Typical offer
A-level CCC, IB 28

Entry requirements

A level: CCC IB: 28 points, including 5, 5, 4 at higher level Higher / Advanced Higher, SQA (standard): BBBC (View source data of all entry requirements for this course.).

About this course

BSc (Hons) in Business and Marketing, combining international business with marketing. Core topics include Marketing, Financial Analysis, Accounting, Statistics, Data Analysis, and Research Methods. The programme is available over three or four years, with internships and industry projects forming part of the course. Optional modules in French or Spanish allow language study alongside business and marketing.

Modules

  • Global Economic Perspectives
  • Fundamentals of Marketing
  • Making of the Modern Economy
  • Introductory Financial Accounting
  • International Business Environment
  • Business Information Systems
  • Introduction to Business Accounting
  • Environment, City and Society
  • Social and Environmental Challenges in an Unequal World
  • Revolutions in World History
  • The Rise of Atlantic Empires, 1500-1750
  • Core Mathematics I
  • Core Mathematics II
  • Applied French 1A (Beginner)
  • Applied French 1A (non-beginner)
  • Applied French 1B (Beginner)
  • Applied French 1B (non-beginner)
  • Descartes, Thought and Reality
  • Politics and Public Policy
  • Applied Spanish 1A (Beginner)
  • Applied Spanish 1A (non-beginner)
  • Applied Spanish 1B (Intensive)
  • Applied Spanish 1B (non-beginner)
  • Introductory Psychology:1
  • Introductory Psychology:2
  • Microeconomics
  • Business Technologies & AI
  • Skills for Business
  • Macroeconomics and Applied Policy
  • Customer Experience in a Digital World
  • Career Planning Module Online
  • Intermediate Financial Accounting
  • Economics of an Unequal World
  • Business Internship Module
  • Earth Systems and Resources
  • Dynamic Human Worlds: Society, Culture, Economy
  • Core Mathematics III
  • Applied French 2A (beginner)
  • Applied French 2A (non-beginner)
  • Aesthetics
  • Comparative Politics
  • Applied Spanish 2A (beginner)
  • Applied Spanish 2A (non-beginner)
  • Understanding the Mind
  • Marketing Strategy
  • Doing Business in Scotland
  • Sustainability & Digital Marketing
  • Business Microeconomics
  • Multinational Strategies for Global Markets
  • Big Data Analytics for Business
  • Generative AI for Data Analytics
  • Behavioural Science for Business
  • Strategic Human Resource Management
  • Applied Human Resource Management
  • Competition and Market Regulation
  • Business Macroeconomics
  • Portfolio, Asset Selection, and Valuations
  • Intermediate Macroeconomics
  • Financial Markets and Institutions
  • Business Strategy
  • Marketing Research Project
  • Principles of Marketing Research
  • International Trade and Investment
  • Microeconomic Policy
  • Macroeconomic Theory
  • Options, Futures, and Valuations
  • Asset Pricing
  • Financial Data Analysis and Modelling with AI
  • Organisational Change Management
  • Macroeconomic Policy in Practice
  • Business and Economics in a Changing World
  • Exchange Rates and the Foreign Exchange Market