MA International Business with Marketing
Entry requirements
A level: CCC IB: 28 points, including 5, 5, 4 at higher level Higher / Advanced Higher, SQA (standard): BBBC (View source data of all entry requirements for this course.).
About this course
MA (Hons) in Business and Marketing, combining international business operations with marketing strategy. Core topics include Marketing, Financial Analysis, Statistics, Human Behaviour, Research Methods, and Artificial Intelligence & Machine Learning. Business, management, marketing, and finance form the core of the first two years, with economics at the centre. Students on the MA route have greater flexibility in subject choices.
Modules
- International Business Environment
- Fundamentals of Marketing
- Making of the Modern Economy
- Global Economic Perspectives
- Environment, City and Society
- Social and Environmental Challenges in an Unequal World
- Revolutions in World History
- The Rise of Atlantic Empires, 1500-1750
- Core Mathematics I
- Core Mathematics II
- Applied French 1A (Beginner)
- Applied French 1A (non-beginner)
- Applied French 1B (Beginner)
- Applied French 1B (non-beginner)
- Plato and the Good Life
- Descartes, Thought and Reality
- Applied Spanish 1A (Beginner)
- Applied Spanish 1A (non-beginner)
- Applied Spanish 1B (Intensive)
- Applied Spanish 1B (non-beginner)
- Introductory Psychology:1
- Introductory Psychology:2
- Microeconomics
- Business Technologies & AI
- Skills for Business
- Macroeconomics and Applied Policy
- Career Planning Module Online
- Economics of an Unequal World
- Customer Experience in a Digital World
- Business Internship Module
- Earth Systems and Resources
- Earth System Function and Measurement
- Dynamic Human Worlds: Society, Culture, Economy
- Dynamic Physical Worlds: Earth, Water and Ice
- Scotland and the Wider World
- Core Mathematics III
- Core Mathematics IV
- Applied French 2A (beginner)
- Applied French 2A (non-beginner)
- Applied French 2B (beginner)
- Applied French 2B (non-beginner)
- Thinking about life: Existentialism, Life World and Dasein
- Aesthetics
- International Relations
- Comparative Politics
- Applied Spanish 2A (beginner)
- Applied Spanish 2A (non-beginner)
- Applied Spanish 2B (non-beginner)
- Understanding the Mind
- Marketing Strategy
- Doing Business in Scotland
- Business Microeconomics
- Multinational Strategies for Global Markets
- Big Data Analytics for Business
- Generative AI for Data Analytics
- Behavioural Science for Business
- Strategic Human Resource Management
- Applied Human Resource Management
- Competition and Market Regulation
- Sustainability & Digital Marketing
- Business Macroeconomics
- Portfolio, Asset Selection, and Valuations
- Decision Science for Business
- Intermediate Macroeconomics
- Financial Markets and Institutions
- Business Strategy
- Marketing Research Project
- Principles of Marketing Research
- Marketing Communications & Branding
- Business and Economics in a Changing World
- School of Business Dissertation
- Microeconomic Policy
- Macroeconomic Theory
- Asset Pricing
- Financial Data Analysis and Modelling with AI
- Macroeconomic Policy in Practice
- Exchange Rates and the Foreign Exchange Market
- Writing the Environment
- Data Mining for Business
- Predictive Analytics