BSc Marketing and Management
Entry requirements
A level: AAB and a grade 6/B or above in GCSE Mathematics (if Mathematics is not studied at A-Level). IB: 35 with 665 in higher level subjects, including Mathematics. If you are not taking Mathematics at higher level, we can accept standard level Mathematics at grade 5.
About this course
BSc (Hons) Marketing and Management, a business and management and marketing degree centred on marketing theory, consumer behaviour and management practice. Core topics include Marketing, Data Analysis, Research Methods, Human Behaviour, Artificial Intelligence & Machine Learning, Ethics & Professional Practice, Entrepreneurship, Embedded Systems and Critical & Analytical Thinking. The course can be completed in three years, with the option of adding a placement year or spending a year abroad, and the final year includes a choice between a Dissertation in Marketing and a Behavioural Science Marketing Project. The third year also combines AI and data analytics work with optional modules drawn from retail, global marketing and sustainability.
Modules
- Marketing Professionals - 20 credits
- Marketing Principles - 20 credits
- Managing Behaviour and Organisations - 20 credits
- Introduction to Digital Marketing - 20 credits
- Financial Information in Business - 20 credits
- Marketing Strategy in Practice - 20 credits
- Integrated Marketing Communications - 20 credits
- Behavioural Science for Marketers - 20 credits
- Marketing Research Methods - 20 credits
- Social Marketing, Ethics and Sustainability - 20 credits
- Example optional modules
- Business Analytics for Artificial Intelligence - 20 credits
- Choose one of the following two modules:
- EITHER Dissertation in Marketing - 40 credits
- OR Behavioural Science Marketing Project - 40 credits
- Example optional modules