BSc Marketing and Management (with placement year)
Entry requirements
A level: AAB and a grade 6/B or above in GCSE Mathematics (if Mathematics is not studied at A-Level). IB: 35 with 665 in higher-level subjects, including Mathematics. If you are not taking Mathematics at higher level, we can accept standard level Mathematics at grade 5.
About this course
BSc (Hons) in Marketing and Management, a degree spanning business, management and marketing that combines marketing study with financial, entrepreneurial and strategic management. Core topics include marketing, human behaviour, research methods, data analysis, artificial intelligence and machine learning, entrepreneurship, and ethics and professional practice. The third year is a compulsory placement year supported by an academic tutor, and the extra year can instead be spent abroad. The first year covers the foundations through Marketing Principles, Managing Behaviour and Organisations, Introduction to Digital Marketing and Financial Information in Business. The second year moves into applied marketing with Integrated Marketing Communications, Behavioural Science for Marketers, Marketing Research and Social Marketing, Ethics and Sustainability. Optional modules at this stage include Branded Identity, Culture and Society, Applied Brand Strategy, Entrepreneurship and Digital Marketing: Tools and Techniques. Year 3 is a compulsory placement year in which students work with an employer under the guidance of an assigned academic tutor. The final year centres on Business Analytics for Artificial Intelligence, with a compulsory choice between the Dissertation in Marketing and the Behavioural Science Marketing Project. Optional modules in the final year span Retail and Services Marketing, Global Marketing, Consumer Power and Influencer Marketing Strategies, and a language module is also offered.
Modules
- Marketing Professionals -20 credits
- Marketing Principles -20 credits
- Managing Behaviour and Organisations -20 credits
- Introduction to Digital Marketing -20 credits
- Financial Information in Business -20 credits
- Marketing Strategy in Practice -20 credits
- Integrated Marketing Communications -20 credits
- Behavioural Science for Marketers -20 credits
- Marketing Research -20 credits
- Social Marketing, Ethics and Sustainability -20 credits
- Example optional modules
- Placement
- Business Analytics for Artificial Intelligence - 20 credits
- Choose one of the following two modules:
- EITHER Dissertation in Marketing - 40 credits
- OR Behavioural Science Marketing Project - 40 credits
- Example optional modules