BSc Business and Marketing
Entry requirements
A level: BCC-BBC IB: We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.
About this course
BSc (Hons) in Business and Business and Management, a three-year full-time programme. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme holds Chartered Management Institute accreditation, and graduates receive a CMI Level 5 Certificate in Management and Leadership. A final-year live project involves collaboration with external companies on real business challenges.
Modules
- Business Environment
- Introduction to Business Finance
- Principles of Marketing
- Introduction to Business Analytics
- Introduction to Digital Marketing
- New Venture Creation
- Language 1
- Work Placement
- Human Resource Management
- Operations Management
- Social Media Monitoring and Analytics
- Marketing Planning
- Consumer Behaviour
- Business Digital Strategy
- Entrepreneurship and Innovation
- The Future of Business: Tech, Data and Artificial Intelligence
- Sustainability and Business
- Global Marketing Management
- Live Project
- Graduate Enterprise
- Marketing Simulation
- Enterprise Management