BSc Marketing
Entry requirements
A level: BCC-BBC IB: We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.
About this course
BSc (Hons) in Business and Marketing. Core topics include Data Analysis, Statistics, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme offers an optional Graduate Enterprise module where students set up a company with peers, alongside a Work Placement module for industry experience. Students gain affiliate membership of the Chartered Management Institute (CMI) throughout their studies and receive a CMI Level 5 Certificate in Management and Leadership upon completion.
Modules
- Business Environment
- Principles of Marketing
- Introduction to Business Analytics
- Marketing Communications
- Introduction to Digital Marketing
- New Venture Creation
- Language 1
- Work Placement
- Branding: Integrated Digital Campaigns
- Social Media Monitoring and Analytics
- Marketing Planning
- Consumer Behaviour
- Business Digital Strategy
- Entrepreneurship and Innovation
- Global Marketing Management
- Marketing Simulation
- Live Project
- Graduate Enterprise
- The Future of Business: Tech, Data and Artificial Intelligence
- Sustainability and Business
- Leadership Ethics and Change
- Enterprise Management