BSc Business Analytics
Entry requirements
A-Level: AAB IB: 34/665 BTEC: DDD
About this course
BSc in Business Analytics, a business and management degree centered on quantitative methods and corporate strategy. Core topics include Programming, Data Analysis, Statistics, Research Methods, Project Management, Financial Analysis, Accounting, Marketing, Critical & Analytical Thinking, and Global & Comparative Perspective. The curriculum combines core modules in data handling, programming, and statistical analysis with studies in the broader business environment. The first year establishes core foundations through Economics for Management, Fundamentals of Marketing, Statistics for Business, Programming for Business Analytics, and Discovering Management Theory. Students can also choose optional modules such as Introduction to Accounting or Introduction to Finance. The second year advances into specialized competencies through Operations Management, Human Resource Management, Business Analytics in Practice, Database Technologies for Business Analytics, and Marketing Analytics, alongside optional choices like Consumer Behaviour.
Modules
- Economics for Management
- Fundamentals of Marketing
- Statistics for Business
- Programming for Business Analytics
- Discovering Management Theory
- Discovering Skills for Management
- Introduction to Accounting
- Introduction to Finance
- Introduction to Econometrics
- Social and Professional Issues of the Information Age
- Introduction to Social Data
- Operations Management
- Human Resource Management
- Business Analytics in Practice
- Database Technologies for Business Analytics
- Marketing Analytics
- Consumer Behaviour
- Leadership: Challenges and Practice