BSc Marketing and Management
Entry requirements
A-Level: AAB IB: 34/665 BTEC: DDD
About this course
BSc in Marketing and Management, an undergraduate course within the marketing and business and management subject area, focuses on the intersection of commercial strategy and organisational leadership. Core topics include Data Analysis, Statistics, Research Methods, Accounting, Marketing, Environmental Analysis, Critical & Analytical Thinking, Entrepreneurship, and Global & Comparative Perspective. The curriculum integrates economic principles, financial concepts, and structural management theory alongside applied marketing practices. The first year covers foundational principles through compulsory modules such as Economics for Management, Marketing and Society, Fundamentals of Marketing, Statistics for Business, Discovering Management Theory, and Discovering Skills for Management, alongside a selection of optional introductory modules in accounting, finance, and economics. The second year advances into specialized study with compulsory modules including Consumer Behaviour, Marketing Communications: Strategies and Applications, Brands and Branding, Organisational Behaviour, and Research Methods for Marketing.
Modules
- Economics for Management
- Marketing and Society
- Fundamentals of Marketing
- Statistics for Business
- Discovering Management Theory
- Discovering Skills for Management
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Introduction to Accounting
- Introduction to Finance
- Introduction to Statistics
- Introduction to Econometrics
- Mathematics for Economists
- Statistics for Business and Management
- History of Economic Thought
- Basic Quantitative Methods
- Economics I
- Economics II
- Introduction to Data Science in Economics
- Introduction to Behavioural Economics
- Personal Finance
- Leadership and Teams
- The International Business Context
- Future You
- Exploring Innovation and Entrepreneurship
- Consumer Behaviour
- Marketing Communications: Strategies and Applications
- Brands and Branding
- Organisational Behaviour
- Research Methods for Marketing