BA Marketing Communications
Entry requirements
We consider all applications on their own individual merit and potential. Our diverse community is creative, innovative and entrepreneurial. We recognise that these qualities aren’t always shown in academic grades alone. That’s why, while many of our applicants achieve high academic grades, we also welcome those who can demonstrate their potential through an exceptional portfolio or performance. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities. Find out more about our Entry Requirements here . Course routes & entry requirements BA/BSc(Hons) three year degree : minimum 64 UCAS Tariff points BA/BSc(Hons) four year degree with professional placement : minimum 64 UCAS Tariff points BA/BSc(Hons) four year degree with Integrated Foundation Year : minimum 32 UCAS Tariff points Check how many points your qualifications are worth
About this course
BA (Hons) in Marketing. Core topics include research methods, human behaviour, and design and creative practice. The course holds Chartered Institute of Marketing (CIM) accreditation. Students undertake a self-initiated Major Project in the final year and complete industry-aligned briefs in both consultancy and agency contexts.
Modules
- Explore
- Technique
- Apply
- Industry
- Launch
- Writing Studio
- Creative Problem Solving
- Marketing Essentials
- Marketing Communications
- Agency Life
- Strategy in the Age of AI
- Social Media and Digital Cultures
- Creating Brands
- Behaviour Change for Good
- Campaigns
- Digital Marketing Consultancy
- Major Project - Development
- Advanced Campaigns
- Major Project - Showcase
- Industry Portfolio