BA International Fashion Branding
Entry requirements
Year 1 standard entry requirement: UCAS Tariff: 135; Scottish Higher: BBBBB or equivalent; A Level: BCC or equivalent.
About this course
BA (Hons) in Marketing and Fashion Design, combining marketing principles with fashion design practice. Core topics include Marketing, Research Methods, and Project Management. The degree runs for four years with a work placement year as part of the programme structure.
Modules
- Global Challenges for Business & Society
- Introduction to Digital Image Creation
- Fashion Industry Fundamentals
- Principles of Fashion Branding
- Fashion History and Global Culture
- Fundamentals of Managing People
- Fundamentals of Financial Management for Decision Makers
- Fashion Brand Development
- Consumer Behaviour and Applications
- Digital Content Creation
- Fashion Brand Promotion
- Learning and Development for Individuals, Organisations and Society
- Ethics and Responsible Leadership
- The Business of Social Science
- Feature Writing and Magazine Journalism
- Business Case Investigation
- Digital Presentation and Portfolio
- Strategic Marketing Planning
- Fashion Buying and Visual Merchandising
- Marketing Analytics for Strategic Decision Making
- Managing People and Diversity in Work
- Citizenship and Community Participation
- Project Management
- Work Experience Placement
- Creating & Design Experiences (Fashion)
- Project: International Fashion Brand Management and Communication
- Honours Research Project
- Managing Sustainable Business Excellence
- Applied Digital Project
- Food for Thought