BA International Marketing
Entry requirements
Year 1 standard entry requirement: UCAS Tariff: 141; Scottish Higher: ABBBB or equivalent; A Level: BCC or equivalent.
About this course
BA (Hons) Marketing. Core topics include Marketing, Research Methods, and Ethics & Professional Practice. The four-year programme includes a Work Experience Placement. Modules cover Brand Management, Consumer Behaviour and Applications, and Marketing Analytics for Strategic Decision Making.
Modules
- Global Challenges for Business & Society
- Principles of Marketing
- Introduction to Digital Image Creation
- International Economic Issues & Challenges
- Innovation for Sustainable Marketing
- Comedy in Media
- Fundamentals of Managing People
- Management Theory and Concepts
- Fundamentals of Financial Management for Decision Makers
- Brand Management
- Consumer Behaviour and Applications
- Digital Content Creation
- Social Media Marketing
- Feature Writing and Magazine Journalism
- International Institutions and Environments
- Contemporary Economic Issues
- International Marketing Communications
- Business Case Investigation
- Strategic Marketing Planning
- Marketing Analytics for Strategic Decision Making
- Digital Presentation and Portfolio
- Professional Practice 1
- Professional Practice 2
- Citizenship and Community Participation
- Work Experience Placement
- New Perspectives in Critical Marketing and Consumer Society
- Graduate Talent Employability
- Honours Research Project
- Global Brand Storytelling
- Digital Media and Society
- Contemporary Issues in the World Economy
- Food for Thought
- Applied Digital Project