BA Business and Marketing Management
Entry requirements
112 UCAS tariff points Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications. A-level BBC BTEC DMM T-level Merit Here’s an example of how 112 UCAS tariff points might look for some common level 3 qualifications. GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required. Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.
About this course
BA (Hons) in Marketing and Business and Management. Core topics include Marketing, Accounting, and Research Methods. The course holds CIM accreditation and includes a live management enquiry project with an industry partner. Students can join the student-led Marketing Society and undertake consulting projects for SMEs.
Modules
- The Global Business Environment
- Academic, Personal and Professional Development
- Managing Finance
- Leadership and Management in an Organisational Context
- Live Management Enquiry Project
- Marketing Principles
- Consumer Behaviour and Analysis
- Marketing Communications
- Accounting for Finance and Decision Makers
- Creating and Delivering Operational Plans
- Applied Management Skills
- Marketing Management
- Digital Marketing: Fundamentals
- Digital Marketing: Strategy
- Market Research and Analysis
- International Marketing
- Management Consultancy
- Capstone Business Project
- Strategic Marketing
- Marketing Agency
- Loyalty and Communications
- Managing Operations Globally
- Sustainability and Globally Responsible Leadership
- Leadership and Management in Global Contexts
- Buying, Selling, and Negotiation
- Marketing in Society