BA Marketing (Consumer Cultures)
Entry requirements
112 UCAS tariff points Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications. A-level BBC BTEC DMM T-level Merit Here’s an example of how 112 UCAS tariff points might look for some common level 3 qualifications. GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required. Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.
About this course
BA (Hons) in Marketing, combining marketing with perspectives from the social sciences. Core topics include Research Methods, Marketing, and Artificial Intelligence & Machine Learning, alongside social media channels, consumer behaviour, digital marketing, and luxury brand management. The programme includes a final-year Capstone Business Project and holds CIM (Chartered Institute of Marketing) accreditation.
Modules
- The Global Business Environment
- Academic, Personal and Professional Development
- Live Management Enquiry Project
- Marketing Principles
- Social Media Channels
- Consumer Behaviour and Analysis
- Creative Skills for Marketers
- Marketing Communications
- Luxury Brand Management
- Digital Marketing: Fundamentals
- Market Research and Analysis
- Macromarketing
- Public Relations
- Persuasive Advertising and Insight
- Gender, Culture and Society
- Poverty, Inequality and Social Welfare
- Capstone Business Project
- Strategic Marketing
- Loyalty and Communications
- Marketing in Society
- AI and Marketing
- Third Sector Marketing
- Power, globalisation and social change