BA Marketing (Advertising and Branding)
Entry requirements
112 UCAS tariff points Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications. A-level BBC BTEC DMM T-level Merit Here’s an example of how 112 UCAS tariff points might look for some common level 3 qualifications. GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required. Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.
About this course
BA (Hons) in Marketing. Core topics include Research Methods, Marketing, and Artificial Intelligence & Machine Learning. The programme holds CIM accreditation, enabling students to earn a Graduate Certificate or Diploma alongside their degree. A Live Management Enquiry Project pairs students with industry partners for short-term internships or business-led projects, and a final-year Capstone Business Project requires an in-depth research study.
Modules
- The Global Business Environment
- Academic, Personal and Professional Development
- Live Management Enquiry Project
- Marketing Principles
- Social Media Channels
- Consumer Behaviour and Analysis
- Creative Skills for Marketers
- Marketing Communications
- Marketing Experiences
- Luxury Brand Management
- Digital Marketing: Fundamentals
- Digital Marketing: Strategy
- Market Research and Analysis
- Marketing Innovation Management
- Public Relations
- Persuasive Advertising and Insight
- Capstone Business Project
- Strategic Marketing
- Marketing Agency
- Campaign Planning
- Marketing in Society
- AI and Marketing
- Business-to-Business Marketing