BA Marketing (Digital Innovation)
Entry requirements
112 UCAS tariff points Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications. A-level BBC BTEC DMM T-level Merit Here’s an example of how 112 UCAS tariff points might look for some common level 3 qualifications. GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required. Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.
About this course
BA (Hons) Marketing, covering both traditional principles and digital applications. Core topics include Marketing, Research Methods, Artificial Intelligence & Machine Learning. The course holds CIM accreditation and includes a capstone project in the final year. Students can also undertake a live management enquiry project with an industry partner.
Modules
- The Global Business Environment
- Academic, Personal and Professional Development
- Live Management Enquiry Project
- Marketing Principles
- Social Media Channels
- Consumer Behaviour and Analysis
- Creative Skills for Marketers
- Marketing Communications
- Agile Methods
- Luxury Brand Management
- Digital Marketing: Fundamentals
- Digital Marketing: Strategy
- Market Research and Analysis
- Marketing Innovation Management
- Persuasive Advertising and Insight
- Capstone Business Project
- Managing Information Systems Change
- Strategic Marketing
- Marketing Agency
- Loyalty and Communications
- Marketing in Society
- AI and Marketing