BA Marketing
Entry requirements
112 UCAS tariff points Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications. A-level BBC BTEC DMM T-level Merit Here’s an example of how 112 UCAS tariff points might look for some common level 3 qualifications. GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required. Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.
About this course
BA (Hons) Marketing, covering marketing theory and practice across traditional and digital contexts. Core topics include marketing, research methods, and artificial intelligence and machine learning. The course holds CIM accreditation and includes a capstone business project in the final year. A live management enquiry project with an industry partner is also incorporated.
Modules
- The Global Business Environment
- Academic, Personal and Professional Development
- Live Management Enquiry Project
- Marketing Principles
- Social Media Channels
- Consumer Behaviour and Analysis
- Creative Skills for Marketers
- Marketing Communications
- Creating and Delivering Operational Plans
- Marketing Management
- Digital Marketing: Fundamentals
- Market Research and Analysis
- International Marketing
- Luxury Brand Management
- Digital Marketing: Strategy
- Macromarketing
- Marketing Innovation Management
- Public Relations
- Persuasive Advertising and Insight
- Sustainability and Globally Responsible Leadership
- Capstone Business Project
- Strategic Marketing
- Marketing Agency
- Loyalty and Communications
- Campaign Planning
- Marketing in Society
- AI and Marketing
- Third Sector Marketing
- Business-to-Business Marketing