BA Promotional Media: PR, Advertising and Branding
Goldsmiths, University of London
Entry requirements
A level: CCC IB: 27 points overall with three HL subjects at 555
About this course
BA in Film Studies, combining promotional media with cultural analysis. Core topics include Programming, Data Analysis, Marketing, Communication & Writing, Design & Creative Practice, and Social & Cultural Analysis. The programme includes a two-week work placement between the second and third years, and culminates in a final-year project requiring a cross-platform promotional campaign portfolio.
Modules
- Introduction to Promotional Media: Histories, Contexts, Theories
- Introduction to Marketing
- Writing For The Media
- Media Arts
- Culture and Cultural Studies
- Web Design
- The Promotional Industries: Convergence and The Digital
- Visual Storytelling
- Understanding Advertising
- Creative Collaborations
- The Goldsmiths Elective
- The Goldsmiths Project
- Future of Media Work
- Television and After
- Media, Memory and Conflict
- The Neoliberal Self and Society
- Moving Image Spectatorship
- Psychology, Subjectivity and Power
- Media, Modernity and Social Thought
- Journalism and Society
- Visualising and Analysing Data
- Work Placement
- Final Project
- Structure of Contemporary Political Communications
- Race, Empire and Nation
- Music as Communication and Creative Practice
- Contemporary Feminist Media Cultures
- Digital Audiovisual Media
- Theorising Celebrity
- Political Economy of the Media
- Embodiment and Experience
- Promotional Culture
- Politics of the Audiovisual
- Social Media in Everyday Life: A Global Perspective
- Mediating Violence: Feminist, Queer, Decolonial Perspectives
- Virtual and immersive media experience
- Race and Technology
- Photo-journalism
- Arts and Fashion Journalism
- Tutored Personal Research