BSc Management with Marketing
Goldsmiths, University of London
Entry requirements
A level: CCC IB: 27 points overall with three HL subjects at 555
About this course
BSc in Marketing and Business and Management. Core topics include Marketing, Accounting, Statistics, Data Analysis, and Entrepreneurship. The Marketing Strategy module includes a team-based business simulation, and the Market Research module covers inferential statistics using SPSS. An elective module allows study outside the core discipline.
Modules
- Strategic Management
- Foundations of Economics 1: Theories
- Foundations of Economics 2: Business Applications
- Understanding Entrepreneurship
- Introduction to Marketing
- Finance and Accounting
- Identity, Agency & Environment 1
- Identity, Agency & Environment 2
- Marketing Communications
- Consumer Behaviour
- Product Innovation and Management
- Market Research and Consumer Insight
- Developing an Employability Strategy
- The Goldsmiths Elective
- Leadership and Talent Management
- International Business
- Organisational Behaviour and Health
- Marketing Strategy
- Brand Management
- Digital Marketing and Social Media