BSc Marketing
Goldsmiths, University of London
Entry requirements
A level: CCC IB: 27 points overall with three HL subjects at 555
About this course
BSc in Marketing, combining marketing with psychology, sociology, anthropology and management. Core topics include Programming, Data Analysis, Statistics, Research Methods, and Accounting. The programme integrates multiple disciplines and culminates in a final-year research dissertation alongside the Goldsmiths Project.
Modules
- Strategic Management
- Introduction to Marketing
- Foundations of Economics 1: Theories
- Identity, Agency & Environment 1
- Finance and Accounting
- Marketing Management
- Identity, Agency & Environment 2
- Foundations of Economics 2: Business Applications
- Developing an Employability Strategy
- Consumer Behaviour
- Marketing Communications
- Brand Management
- Market Research and Consumer Insight
- The Goldsmiths Project
- Research Dissertation
- Marketing Strategy
- Consumer Culture
- Digital Marketing and Social Media
- Coding and Data Analytics
- Production Innovation and Management