BSc Digital Management and Marketing
University of Greater Manchester
About this course
BSc (Hons) Digital Management and Marketing, a data science and marketing degree spanning digital business administration and technical analytics. Core topics include Data Analysis, Research Methods, and Project Management. This Chartered Institute of Marketing accredited course incorporates live briefs and guest lectures, culminating in an independent dissertation and a work-based project. The first year establishes fundamental concepts through modules such as Academic Skills Development, Business Environment, and Financial Decision Making in Business, alongside contemporary marketing principles. The second year advances into specialized analytical and managerial methods via Big Data Analysis, Introduction to Data Analytics, Customer Data Insights, and Planning Campaigns. The final year involves strategic integration through modules including Strategic Management, Advanced Data Analytics, Digital Marketing Technology, and E Commerce and Contemporary Marketing, concluding with a substantial dissertation and a work-based project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Any subjects are acceptable at Level 3. Relevant subjects are preferred; for example, business studies, psychology, computing or science. You should also have five GCSEs at grade 4/C or above (or equivalent), including English. If you have non-traditional entry qualifications and relevant experience, or a suitable portfolio of work that we consider a reasonable substitute for the qualifications we typically accept for this course, we’ll be happy to consider your application. You may be required to attend an interview and/or provide a portfolio of work. If English isn’t your first language, you’ll also need IELTS 6.0 with no less than 5.5 in any band (or equivalent). We also accept a range of other English language qualifications – please visit our English Language Requirements web page for more details. If you don't meet the entry requirements for this course, please consider our BSc (Hons) Business Management with foundation year course.
See the highest paying Computer Science degrees in the UK →
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 21 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 94%
- Learning opportunities: 92%
- Assessment and feedback: 87%
- Academic support: 90%
- Organisation and management: 92%
- Learning resources: 82%
- Student voice: 78%
Do students stay on the course?
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 40%
- Gained a higher qualification: 10%
- Left higher education: 45%
What graduates do next
Based on about 18 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 65%
- Working and studying: 5%
- Unemployed: 10%
Most common jobs
- Information Technology Professionals: 35%
- Web and Multimedia Design Professionals: 25%
- Leisure, travel and related personal service occupations: 5%
- Sales occupations: 5%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 90 graduates, across similar courses at this university
- North West: 92%
- East Midlands: 2%
- West Midlands: 1%
- London: 3%
- South West: 1%
Who gets in
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 55%
- Access course: 15%
- A degree: 5%
- Other HE qualification: 20%
- No formal qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Academic Skills Development
- Contemporary Issues in Marketing
- Financial Decision Making in Business
- Business Environment
- Big Data Analysis
- Introduction to Data Analytics
- Project Management
- Enterprise Innovation and Creativity
- Professional Development Skills
- Work Based Project
- Customer Data Insights
- Planning Campaigns
- Dissertation
- Strategic Management
- E Commerce and Contemporary Marketing
- Advanced Data Analytics
- Digital Marketing Technology
- Integrated Digital Marketing
- Digital Consumerism
Questions about this course
How much do graduates of BSc Digital Management and Marketing at University of Greater Manchester earn?
The median salary is £26,000 after 15 months, £20,000 after 3 years, £22,500 after 5 years. After five years the middle half of graduates earn between £15,000 and £29,000. The £22,500 median after five years is £10,500 less than the UK median for Information systems.
What do graduates of BSc Digital Management and Marketing at University of Greater Manchester do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BSc Digital Management and Marketing at University of Greater Manchester?
94% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BSc Digital Management and Marketing at University of Greater Manchester?
The average entrant had 67 UCAS points.
How many students continue on BSc Digital Management and Marketing at University of Greater Manchester?
40% of students continued into their second year, and 45% left higher education.