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MA Marketing

Heriot-Watt University

Institution
Heriot-Watt University
Level
undergraduate
Subject
Marketing
Duration
3-4 years
UCAS code
M1MK
Typical offer
A-level BBC, IB 29

Entry requirements

A level: BBC IB: 29 points Highers: AABB (over two sittings) BTEC Extended Diploma: DMM HNC: B in graded unit HND: BB

About this course

MA in Marketing and Business and Management, providing a broad foundation across economics, finance, and management alongside marketing. The programme covers both business-to-consumer and business-to-business marketing contexts. It is designated a CIM Employability Programme, with a focus on preparing students for industry.

Modules

  • Management in a Global Context
  • Critical Academic Skills
  • Introduction to Marketing
  • The Economy
  • Sustainable Business
  • Technology for Business
  • Introductory Finance
  • Becoming a Professional